Sometimes the customer experience can take a backseat to revenue generation. However, according to a new report, healthcare industry finance leaders have begun prioritizing the patient experience in order to retain happy customers and generate more revenue.
Report Finds Increased Patient Experience Focus
In a new report by FinThrive, they’ve found that nearly three-quarters of healthcare finance leaders, up from nearly half of them two years ago, feel that their most important concern is now the patient experience, even more important than simply increasing revenue.
These leaders are now purposely focusing on long-term strategies for success, including building positive patient relationships based on trust to help their healthcare organizations retain customers.
The report noted that a negative patient billing experience could cause a loss of trust, leading patients to seek care elsewhere, decreasing revenue.
CBE Cares about Healthcare Patients
While CBE approaches all of our customer interactions with compassion and professionalism, we especially understand the importance of the patient experience. Medical bills – and the issues that cause them – can be exhausting, and we know that a positive patient experience at all points in their healing journey is the best medicine, whether that’s at the clinic or in collections.
We value the patient experience so highly that we opened our Healthcare Center of Excellence in 2021 to consolidate our in-house healthcare collections experts, ensuring optimal associate training and patient care based on trust.
Taking care of customers makes good financial sense, and we’re ready to help healthcare organizations succeed while making the experience as positive as possible for their patients.