Financial stress is taking a toll on customers, so much so that many are actively avoiding dealing with their finances altogether.
1 in 4 Consumers Are Avoiding Their Finances
According to a recent survey, nearly 1 in 4 consumers have been actively avoiding their finances. The trend is especially prevalent among younger generations:
- 28% of Millennials report avoiding their finances
- 1 in 3 Gen Z respondents say the same
(Source: AccountsRecovery.net)
This behavior highlights a growing emotional disconnect from financial responsibilities—often driven by anxiety, uncertainty, or feeling overwhelmed.
Consumers Want More from Their Financial Providers
In addition to avoidance behaviors, many consumers feel under-supported by their current financial services.
- 65% prefer to pay bills manually, possibly due to lack of trust or comfort with digital tools
- 31% say their needs aren’t being met by their financial providers
(Source: MX Financial App Research)
This gap presents an opportunity for better engagement and support that meets people where they are—especially during times of financial stress.
Hope Remains: Most Still Believe in Their 2025 Goals
Despite these challenges, 75% of those surveyed believe they will reach their 2025 financial goals. Even among those who are struggling, there’s optimism about the future—provided they have the right tools and support.
How CBE Group Helps Break the Cycle of Financial Avoidance
At CBE Group, we understand that finances can be difficult to navigate, especially under stress. That’s why our omnichannel communication solutions are designed to be flexible, respectful, and customer focused.
We meet customers where they are—whether it’s by text, email, chat, or phone—and offer multiple ways to pay. Whether a customer prefers a quick online payment or needs the support of a contact center associate to walk through a payment plan, we ensure they have access to what they need.
Our tools include:
- Online payment portals with real-time access to payment info
- Automated reminders to help customers stay on track
- Personalized support through live agents when needed
This approach helps customers manage debt with confidence, reduce stress, and build momentum toward their financial goals—especially those set for 2025.
By creating clear, flexible, and accessible financial pathways, we help customers regain control, rebuild trust in the process, and take confident steps toward financial wellness.